TAMPA, Fla. – (April 11, 2011) – Front Burner Brands (http://www.frontburnerbrands.com), a restaurant management company with concepts including The Melting Pot Restaurants, GrillSmith Restaurants and Burger 21, announces Red Tettemer + Partners as its selection for the national advertising agency of record on behalf of all brands.
The announcement comes on the heels of an extensive agency search process by Front Burner Brands’ executive team and department leaders that began in November 2010 with an assignment to develop a Mother’s Day campaign for The Melting Pot Restaurants (fondue franchise with 142 locations in North America) and included eight creative agencies across the country that were narrowed down to four agencies for the pitch.
“The selection of Red Tettemer + Partners is an important step in establishing a strong strategic communications foundation for our company,” said Cindy Haynes, senior vice president of marketing for Front Burner Brands. “They demonstrated a clear understanding of The Melting Pot brand, our positioning and our target consumers. Although the pitch was for The Melting Pot specifically, our goal is to streamline all brands through this one agency in the future. We are excited about this new partnership and look forward to new approaches to make all concepts under Front Burner Brands relevant and contemporary.”
While the Mother’s Day creative serves as an interim campaign for The Melting Pot Restaurants, a new branded campaign will launch later in 2011. GrillSmith Restaurants will also launch a new branded campaign in the third or fourth quarter of 2011.
Red Tettemer + Partners (http://www.redtettemer.com) is a leading strategic full-service agency based in Philadelphia. The team has created attention-grabbing campaigns for such leading brands as Century 21, FOX Networks, Under Armour, Leatherman, Yakima, Dial for Men, Ska Brewing Company and TuB Gin among others.
As the most awarded creative agency in the region with 41 ADDY® awards in 2011, Red Tettemer recently joined forces with last year’s Ad Age “Small Agency of the Year” runner up, Stick and Move, to create Red Tettemer + Partners.
About Front Burner Brands
Front Burner Brands (formerly known as TGS Management) is a restaurant management company headquartered in Tampa, Fla. It is affiliated with the corporate owners of and its management services extended to The Melting Pot Restaurants, founded in 1975 with 142 locations in North America and 18 locations currently in development, GrillSmith with six locations in the Tampa Bay area, Burger 21 with one location open in Tampa and other new franchise concepts in development.