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St. Jude Thanks and Giving Campaign Celebrates 20th Anniversary

November 13, 2023 Business Wire

Sofia Vergara, Michael Strahan, Luis Fonsi join brands nationwide for beloved holiday campaign to support kids and families of St. Jude Children’s Research Hospital

MEMPHIS, Tenn.--(BUSINESS WIRE)--The St. Jude Thanks and Giving® campaign is celebrating 20 years of bringing together celebrities, businesses and consumers to support St. Jude Children’s Research Hospital®.

The signature holiday campaign offers shoppers the chance to donate to St. Jude by making online and in-store donations or purchasing limited-edition products from the nation’s top retailers. Funds raised help ensure that families never receive a bill from St. Jude for treatment, travel, housing, or food ― so they can focus on helping their child live.

“For two decades now, our community of partners and supporters has united around what has become a powerful holiday tradition,” said Richard C. Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Thanks to them, St. Jude has been able to help more families celebrate the holidays together by advancing cures for pediatric cancer and other-life-threatening diseases.”

Started in 2004, the St. Jude Thanks and Giving campaign echoes the founding of St. Jude by American entertainer Danny Thomas, who drew on his star power to raise funds to realize his dream of creating a children's research hospital that would treat children for free. Today, that work is carried on by his children Marlo, Tony and Terre and other celebrities such as Sofia Vergara, Michael Strahan and Luis Fonsi, who return this year as longtime celebrity supporters.

“We are so incredibly thankful for the kindness and generosity of our dedicated partners, celebrity friends and millions of compassionate supporters who all come together this holiday season to support the children of St. Jude,” said Marlo Thomas, St. Jude National Outreach Director. “Their boundless support allows our doctors and scientists to continue their groundbreaking research which leads to lifesaving treatments so we can reach the day my father envisioned that no child would die in the dawn of life.”

Thomas will appear on NBC’s TODAY show beginning the Monday before Thanksgiving and each day that week with special segments featuring St. Jude patients’ stories of hope, inspiration and survivorship.

Well-known brands like Best Buy, Domino’s, Kay Jewelers, HomeGoods, Chili’s, AutoZone, Williams-Sonoma, Inc., JOANN, Claire’s, Kia, and Melting Pot will be joined this year by the campaign’s newest partners: J. Crew Factory, American Freight, Enchanted Fairies, and Green Row.

Some ways to support the campaign include:

  • Best Buy customers can donate to St. Jude via online, in-store and mobile ordering.
  • Domino’s® customers can add a donation or round up their total charge in-store, online, over the phone and through the Domino’s app.
  • Kay Jewelers, Zales, Jared and Banter by Piercing Pagoda will contribute proceeds from the sale of plush puppies and bears, and customers can contribute at the register and online.
  • HomeGoods® customers can give at the register and can buy limited-edition snow globes and holiday boxed cards with 50% of the purchase price benefitting St. Jude.
  • Chili's® Grill & Bar guests dining at the restaurants can give via their tabletop Presto devices and online through Chili's to-go orders.
  • AutoZone® customers can give at the register throughout the holidays.
  • Williams-Sonoma, Inc. customers can purchase limited-edition holiday products including spatulas, dinnerware, candles, ornaments and gift cards with proceeds benefitting St. Jude, and can also donate at time of purchase.
  • JOANN customers can make a donation of $1, $5, $10, round up their total, purchase products at select store locations that will be donated to St. Jude patients or purchase patient art fabric designs on
  • Kia, through its End of Year Sales Event, will make a contribution for every car sold as part of its Accelerate the Good campaign.
  • Melting Pot guests can donate $10 and receive a Donate and Dine Card valid for $20 off a future purchase of $50 or more, or donate $20 and receive a Donate and Dine card valid for $40 off a future purchase of $100 or more.
  • Claire's and ICING customers can give to St. Jude patient families when they check out at stores nationwide and in Canada through the new year.

Explore the many ways to give back to the kids of St. Jude this holiday season.

St. Jude Children’s Research Hospital®

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at, liking St. Jude on Facebook, following St. Jude on Twitter, InstagramLinkedIn and TikTok, and subscribing to its YouTube channel.


Lillie Flenorl, Media Relations Advisor
(901) 930-7993

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